Privacy and Cookies Policy

Cookies Policy

(1) Introduction

Our website uses cookies. This ‘Cookie Policy’ (our policy on the use of cookies) applies to all websites, to the pages “branded” on third-party platforms (e.g., Facebook or YouTube), and to the applications to which you make access or which are used through such websites which are carried out by – or on behalf of – El Mundo Magico Ltd, henceforth also called “sites.”

We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this Cookies Policy.

If you do not consent to our use of cookies in this fashion, you must configure your browser correctly, or not to use the El Mundo Magico’s sites. If you decide to disable the cookies that we use, this could affect your user experience whilst you are on our sites.

(2) About cookies

A cookie is a computer (or other device enabled to surf on the internet, like a smartphone, an iPad, or a Tablet) file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies can be used by web servers to identity and track users as they navigate different pages on a website and identify users returning to a website. Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

(3) Our cookies

We use both session cookies and persistent cookies on this website.

We may send to you the following cookies:

(a)  _utma, _utmb, _utmc, _utmz – We will use these session/persistent cookies to monitor Google Analytics.

(b) PREF – We will use this persistent cookie to allow playback of embedded videos from YouTube.

(c) DC – We will use this persistent cookie to enable PayPal functionality.

(d) Apache – We will use this persistent cookie to enable PayPal functionality.

(e) TSe9a623 – We will use this session cookie to enable PayPal functionality.

(f) s_pers – We will use this persistent cookie to enable PayPal functionality.

(g) s_sess – We will use this session cookie to enable PayPal functionality.

(4) Third party and Analytics cookies

When you use our website, you may also be sent third party cookies. Our service providers may send you cookies. They may use the information they obtain from your use of their cookies:

(a) to track your browser across multiple websites;

(b) to build a profile of your web surfing; and

(c) to target advertisements which may be of particular interest to you.

In addition, we use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at: http://www.google.com/privacypolicy.html

(5) Cookies and personal information

Cookies do not contain any information that personally identifies you, but personal information that we store about you may be linked, by us, to the information stored in and obtained from cookies.

(6) Blocking cookies

Most browsers allow you to refuse to accept cookies. For example:

(a) in Internet Explorer (version 9) you can block cookies using the cookie handling override settings available by clicking “Tools”, “Internet Options”, “Privacy” and then “Advanced”;

(b) in Firefox (version 23.0.1) you can block all cookies by clicking “Preferences”, “Privacy”, selecting “Use custom settings for history” from the drop-down History menu, and unticking “Accept cookies from sites”; and

(c) in Google Chrome (version 23), you can block all cookies by accessing the “Customise and control” menu, and clicking “Settings”, “Show advanced settings” and “Content settings”, and then selecting “Block sites from setting any data” under the “Cookies” heading.

Blocking all cookies will, however, have a negative impact upon the usability of the El Mundo Magico’s sites. If you block cookies, you will not be able to use all the features on this website.

(7) Deleting cookies

You can also delete cookies already stored on your computer. For example:

(a) in Internet Explorer (version 9), you must manually delete cookie files (you can find instructions for doing so at http://support.microsoft.com/kb/278835);

(b) in Firefox (version 23.0.1), you can delete cookies by clicking Preferences”, “Privacy”, and then “Show Cookies”, and then clicking “Remove All Cookies”; and

(c) in Chrome (version 23), you can delete all cookies by accessing the “Customise and control” menu, and clicking “Settings”, “Show advanced settings” and “Clear browsing data”, and then selecting “Delete cookies and other site and plug-in data” before clicking “Clear browsing data”.

Again, doing this may have a negative impact on the usability of the sites.

(8) Cookie preferences

You can manage your preferences relating to the use of cookies on our website by visiting http://www.aboutcookies.org/page-1  

(9) Contact us

This website is owned and operated by El Mundo Magico Ltd, Registered in England, 21 September 2000, N. 40760005. If you have any questions about our cookies or this cookies policy, please contact us:

(a) by email, to info@elmundomagico.org;

(b) by telephone, to +44-(0)1206 710615; or

(c) by post, to El Mundo Magico Ltd, Unit 5, 8 Queen’s Road, Lexden, Colchester, Essex C03 3NP, England, U.K.


[1]  Some examples of common purposes for which cookies are used are:

(a) to recognise a computer when a user visits the website;

(b) to track a user as the user navigates the website;

(c) to enable the use of a shopping cart on the website;

(d) to improve the website’s usability;

(e) to analyse the use of the website;

(f) to administer the website;

(g) to prevent fraud and improve the security of the website;

(h) to personalise the website for a user; and

(i) to target advertisements which may be of particular interest to a user.